Motoblouz puts a stop to data inconsistencies with seenaptic.
Founded in 2004, Motoblouz is number one in online sales of motorcycle and motorbike equipment in France. The meteoric rise of the company in France and elsewhere in Europe (Spain and Italy) equates to a turnover of 45 million euros (2017). Motoblouz has a catalogue consisting of more than 50,000 products and 350 brands.
Challenges faced by Motoblouz
Fully migrate from Eulerian to Google Analytics to ensure the reliability of the data collected as well as establish an exact reference framework for tag implementation.
Solution provded to put a stop to data inconsistencies
A tagging system under control thanks to seenaptic
« Seenaptic has allowed us to focus our energy on analysis and action plans rather than on trying to make sense of incorrect data or resolving errors related to our tagging plan.”
Lolita SAINT-MAXENT – Acquisition Manager at MOTOBLOUZ