Leroy Merlin optimised how they test their tagging plan
Leroy Merlin is the leading home improvement retailer in France with an annual turnover of 6.6 billion euros. Online, they list more than 150,000 products in addition to several thousand examples of educational content.
In recent years, the brand has undergone a major digital transformation. With more than 240 million visits to their website, Leroymerlin.fr ranks among the top 15 French e-commerce sites.
Challenges faced by Leroy Merlin France
A Google Analytics implementation that changes regularly
Near-daily changes to the website, which frequently lead to regressions and incidents with the tagging plan
Analytics data that, as a result of the above, is distorted
Optimise the tagging plan auditing process/make decisions based on reliable data
Solution provided to simplify the auditing process for the tagging plan
A complete crawl of the site every month,
A partial crawl of a representative sample consisting of 2,500 pages every day,
A test conducted every two hours and before each release, on the entire tagging plan,
The implementation of visitor scenarios to audit pages that are not accessible by crawlers (forms, conversion funnel, etc.).
Optimisation of the time needed to test the tagging plan: from several working days of manual testing down to several minutes.