100% of data and marketing teams are equipped with a tagging plan and a TMS (Tag Management System). While these tools serve as aids for your data collection strategy, they don't necessarily ensure the reliability of your tags or the digital data collected.
Traditional tools like Excel lack the flexibility to create an easy-to-manage and verifiable tagging plan.
Seenaptic is an information management tool for your digital data. It standardises the quality control of your Tag Management System and ensures compliance with your tagging system.
As your website rapidly evolves, your tagging plan quickly becomes obsolete.
Keep your tagging plan up to date now and forever by adopting a data quality approach.
Control in real time the proper implementation of your data layers, marketing and analytics tags, and collection mechanisms.
Now you can finally trust your digital data and be 100% sure you are compliant with the GDPR.
Your teams allocate too much time to testing your tagging plan at the expense of web analysis and advancing your tracking strategy.
Seenaptic accelerates the auditing of your tagging plan. Go from a manual and limited testing process that takes multiple days to a complete and automated audit that executes in minutes.
In the event of tracking errors, your teams will be alerted and know exactly where to intervene to resolve the issue.
With reliable data comes reliable reporting.
Thanks to the quality control of your data, you can trust the results of your web analysis.
Stop wasting time dealing with data gaps.
Your tagging plan
Confidence in the data you wish to leverage