Background Leroy Merlin Business case

Challenges faced by
Leroy Merlin France

  • A Google Analytics implementation that changes regularly
  • Near-daily changes to the website, which frequently lead to regressions and incidents with the tagging plan
  • Analytics data that, as a result of the above, is distorted

Objective

Optimise the tagging plan auditing process/make decisions based on reliable data

Solution provided to simplify the auditing process for the tagging plan

  • A complete crawl of the site every month
  • A partial crawl of a representative sample consisting of 2,500 pages every day
  • A test conducted every two hours and before each release, on the entire tagging plan
  • The implementation of visitor scenarios to audit pages that are not accessible by crawlers (forms, conversion funnel, etc.).
Solution provided to simplify the auditing process for the tagging plan
Leroy Merlin a optimisé le temps de recette du plan de marquage passant de plusieurs jours à quelques minutes grâce aux tests automatisés.

Client benefits

  • Optimisation of the time needed to test the tagging plan: from several working days of manual testing down to several minutes.
  • 100% reliability of the tagging plan: each regression is identified before a release is pushed thanks to seenaptic.
  • A ten-fold increase in peace of mind.

Optimise the testing
of your tagging plan now